A senior practice.
Small by design.
8LI is led by Alexander Leon, a full-stack product and technical leader with 28 years of experience building complex digital products. We operate as a lean, senior-led practice — small by design, experienced by necessity.
Alexander Leon — founder, principal.
Alexander has been building digital products since 1998 and has led 8LI since 2008. His work spans iOS and Android apps, e-commerce integrations, enterprise platforms, and complex workflow systems — from early-stage startups to Fortune 500 teams.
On every engagement, you’re working with the same experienced person who did the scoping. There’s no bait-and-switch to a junior team after the proposal.
We don’t run a large team.
We run a tight one.
-
Direct and senior throughout
On every engagement, you’re working with the same experienced person who did the scoping. No bait-and-switch. No account-management layer between you and the work.
-
Product-first, not process-first
We care about what you’re building and why before we talk about how. Most of our best engagements start with getting the product framing right — before writing a line of code.
-
Lean by design
We don’t have overhead to protect. We don’t need large retainers to cover agency infrastructure. That makes the work faster, more direct, and more cost-effective than a larger shop.
-
Selective about fit
We work best where complexity is high and the margin for wasted development is low. When we’re not the right partner, we’ll say so — honestly, and early.
Want to work directly with the person who’ll ship it?
That’s the whole idea.